Google Analytics Tip: What is the ‘Bounce Rate’?

Web administrators are often concerned about their website’s ‘bounce rate’, while others are unsure what the ‘bounce rate’ means. Is a high ‘bounce rate’ always a bad thing? How can I lower my ‘bounce rate’ percentage ratio? These questions are answered below:

What is the ‘bounce rate’?

A website’s ‘bounce rate’ refers to how visitors behave when they visit your website in terms of?whether visitors view more than one webpage. A visitor bounces if he or she views only one page before navigating away from the website, while visitors who view two pages or more on a website are not considered ‘bounced’.
Therefore, the ‘bounce rate’ is the?percentage of visitors who bounce off your website?i.e. only view one page.

Is a high ‘bounce rate’ a bad thing?

Yes and No.
A high ‘bounce rate’ on a?website?could?indicate that visitors are probably not particularly interested?on your landing page or homepage and navigate away.
However, a high ‘bounce rate’?could mean a very different thing for a blog. A high ‘bounce rate’ on a blog could just indicate that visitors are viewing your main post and then navigating away, which is typical for a blog.
More, it could also indicate – if you properly track it – that?visitors are following through on a call-to-action (CTA) placed at the bottom of your blog post.
(Note: This?may not apply to blogs with a “Read More” or “See More” section?at the bottom of posts because in those website’s visitors typically click the “more” button to read the post therein not bouncing off the website/blog)

Let’s make this easier

In order to visualize your website’s ‘bounce rate’ from Google Analytics, users should?check out the qunb Google Analytics?use case. It’s a free cloud service that visualizes your Google Analytics in seconds and makes all these custom decisions for you to create a beautiful, visual analytics report in seconds.

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